1. What is the expected customer lifetime value of a newly acquired customer? Use an annual discount rate of 10%.
  2. Do you think this value is likely to increase or decrease as Retail Relay grows into a larger company?
  3. Is the Valpak promotion worth pursuing at a larger scale? What about door-hanger coupons?
  4. Would you recommend any adjustments to the company’s social media marketing campaign?
  5. Should Retail Relay move forward with the Richmond expansion?

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