“ANY PRODUCT”
Your company has decided to launch a new line of products.
Create a 1,400-word report and include the following information:
- Choose the target market for your product, and describe your target market in detail.
- Create a new product that would appeal to your market.
- Develop at least one question for each characteristic of the targetmarket (demographic, geographic, psychographic, and behavioral) thatwill be important for you as you determine the marketing strategy forthis new product.
- Recommend the best methods of conducting marketing research toanswer these questions. Be sure to include why you chose theseparticular methods.
- Outline the steps you will take to bring your product to market fromidea generation to commercialization, using a multi-step productdevelopment process.
Format your assignment consistent with APA guidelines.
