Using the same companyyou have selected for all previous assignments research the corporation on itsown Website, the public filings on the Securities and Exchange Commission EDGARdatabase (http://www.sec.gov/edgar.shtml), in the University’sonline databases, and any other sources you can find. The annual report willoften provide insights that can help address some of these questions.
Outline: See Attachment
Create a twelve (12)slide presentation in which you:
- Provide a companyoverview, highlighting what the company is about and the products/services itspecializes in.
- Determine the impact ofthe company’s mission, vision, and primary stakeholders on its overallsuccess.
- Analyze the five (5)forces of competition to determine how they impact the company.
- Create a SWOT analysisfor the company to determine its major strengths, weaknesses, opportunities, andthreats.
- Based on the SWOTanalysis, outline a strategy for the company to capitalize on its strengths andopportunities, and minimize its weaknesses and threats.
- Discuss the variouslevels and types of strategies the firm may use to maximize its competitivenessand profitability.
- Outline acommunications plan the company could use to make the strategies you recommendabove known to all stakeholders.
- Select two (2)corporate governance mechanisms used by this corporation and evaluate howeffective they are at controlling managerial actions.
- Evaluate theeffectiveness of leadership within this corporation and make at least one (1)recommendation for improvement.
- Assess efforts by thiscorporation to be a responsible (ethical) corporate citizen and determine theimpact these efforts (or lack thereof) have on the company’s bottom line.Provide specific examples to support your response.
- Use at least five(5) quality references. Note: Wikipedia and other Websites do notquality as academic resources.
Your assignment mustfollow these formatting requirements:
- ONLY create 12PowerPoint slides. Please reference the PowerPoint Outline with regards tosetting up your slides in week 10. References must follow APA format and informationmust be cited within the notes of your presentation. Check in theStudent Center for tools to help with referencing.
- Use SpeakerNotes/PowerPoint Notes to elaborate on your slides. Also refer to the “How tocreate a PowerPoint” video.
The specific courselearning outcomes associated with this assignment are:
- Determine ways in whichthe vision, mission, and stakeholders of a firm impact that firm’s overallsuccess.
- Identify how the sixsegments of the general environment affect an industry and its firms.
- Identify the fiveforces of competition.
- Analyze the externalenvironment for opportunities and threats that impact the firm.
- Analyze the internalenvironment of a company for strengths and weaknesses that impact the firm’scompetitiveness.
- Identify various levelsand types of strategy in a firm.
- Assess the ethicalimplications related to strategic decisions.
- Predict ways in whichcorporate governance will affect strategic decisions.
- Assess the relationshipbetween strategy and organizational structure.
- Use technology andinformation resources to research issues in business administration.
- Write clearly andconcisely about business administration using proper writing mechanics.
