INSTRUCTIONS

Step 1: Research

Search online and find 1-3 articles that discuss the competition between Target and Walmart. For each article:

Step 2: Strengths

Based on your own experiences shopping at Target and Walmart and the research you conducted:

Step 3: Weaknesses

Based on your own experiences shopping at Target and Walmart and the research you conducted:

Step 4: Opportunities

Based on your own experiences shopping at Target and Walmart and the research you conducted:

Step 5: Threats

Based on your own experiences shopping at Target and Walmart and the research you conducted:

Step 6: Who Will Come Out Ahead?

Based on your SWOT analysis, do think that Target or Walmart is better positioned over the long term to come out ahead? Why?

Step 7: Real-World Application

Conduct a SWOT analysis for your company and one of its biggest competitors using the methodology outlined in Steps 1-6

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