Question Description

  1. For part one, you will design three (3) different integrated marketing tactics (including graphics and text/copy). Select one tactic from each section below. The primary goal of your campaign is to introduce your new offering to the target audience. The secondary goal is to compel consumers to try your offering.

Magazine advertisement – I choose this-
Direct Mail Postcard Full-page Flyer
E-mail Campaign
Tri-fold sales brochure

Press Release -I choose this-
TV commercial
(submit script)

Radio advertisement
(submit script)

Coupon -I choose this-
Free give-away Contest

  1. For part two of the final project assignment, use a minimum of 2 scholarly sources and complete a 1-2 page paper that discusses the following:

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