Apple Company profile
•
Explain the company to a sophisticated investor who has no specific knowledge aboutthe company or industry. What products or services make up most of the revenuesand profits for the company? Does the firm have competitors in multiple industries?What are the industry trends in terms of overall growth, competitiveness, etc.? Whatstrategies does the company follow and how does that affect their sales, expenses andincome?
Company Analysis Project
Analysis: Present significant measures of company performance and stock price level andcompare to at least one competitor
- How profitable is this company, and what are the key drivers of this profitability?Compare to peers. How is the company’s growth relative to the industry?
- Are there any “red flags”: negative trends in financial performance? High debt levels?Management problems? Downward revisions in future earnings estimates?
- What are your estimates of value from cash flow analysis? From comparables? Which,if any, of these valuations do you think are reliable?
- Critical thinking: Conclude by linking your investment thesis (story) to yourfundamental analysis (ratios, valuation), and indicate if you think the stock, at thecurrent price, is a BUY, SELL, or HOLD.Submit your slide deck (10-20 slides)
