You areworking for a large national supermarket chain, MacLeod’s Market, withnearly 200 stores countrywide and a history stretching back decades.MacLeod’s has multiple global supplier relationships. The chain offers acustomer loyalty club and the ability to create shopping listsaccessible through both a Web site and a mobile app. A recent marketresearch study indicated customers would like to have online orderingand home delivery and more sustainable products. Your biggestcompetitor, Kurgan’s, recently made the news for selling bell pepperscontaminated with salmonella – no one died, but several customers werehospitalized with serious complications. Kurgan’s was taken completelyby surprise by the entire incident and found out only when a news crewshowed up at the flagship store; the contamination was traced back toseveral suppliers, and was undoubtedly a result of significant floodingin those areas. MacLeod’s as a whole has a lot of data but it’s notorganized nor being used to make decisions on a consistent and reliablebasis. It wants the ability to provide details drilled down to store,department, and even individual product level, so that each manager orsupplier could see just the information relevant to him or her. It needsto know more about its customers, including making them happy andkeeping them safe from things like food poisoning. You are on the teamin charge of making business intelligence happen. Who are thestakeholders? What questions do you need to ask? What facts do you needto know? How will you go about finding out the information you need?What role do business continuity and disaster recovery have in thisscenario?
At least 300 words.
