Product placements are purposeful and paid for by the marketer to expose and/or promote a brand. Movies, short films on the Internet, reality TV, video games and novelas offer great potential. For instance, General Mills is one of the brands involved in a promo with The Biggest Loser in which consumers pledge to lose weight in the Pound for Pound Challenge, with marketers matching it with food donations to the country’s needy. Such cause-related deals clearly seem yet another place this trend is headed, and fans have pledged more than 4.2 million pounds so far. However, there are questions as to where product placement and branded entertainment are headed.
- Identify cause-related placement opportunities in popular television series, movies or video games. What makes these opportunities more appealing for advertisers?
- What are your thoughts and/or feelings regarding product placement and branded entertainment? Are they appealing to you? Why or why not?