Question Description

Officer Lightly has a colleague—Officer Brightly—who also has a background and experience with social science research. She joins the effort to develop a plan to involve citizens in protecting their own communities. She believes, however, that beginning the study by focusing on what motivates citizens to participate actively in providing for their own safe community is the wrong place to start. Officer Brightly proposes another direction; she is interested in examining what prevents or de-motivates people from taking action so clearly in their own best interest. She believes learning about these phenomena will aid the team in overcoming challenges through designing a comprehensive and thoughtful plan. Officer Brightly has a few guesses about the “why” here, but wants to examine the reality—systematically, thoroughly, and accurately.

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