Write a 3-5 page paper/analysis on Groupon where you consider theMarketing Implementation Strategy and the Evaluation and Controlsections for your chosen case study.
Consider these elements as you write your paper:
Marketing Implementation
- Structural Issues
- Tactical Marketing Activities (Include the table in your Marketing Plan Worksheets)
Evaluation and Control
- Formal Controls
- Informal Controls
- Implementation Schedule and Timeline
Within your paper/analysis be sure to address the following:
- Include a title page and 2-3 references. CHECK PLAGIARISM BEFORE SUBMITTING
